Category: Basics


Building your online presence to be a thought leader in your industry doesn’t happen overnight and it can take a lot of your time. However, starting off right and focusing on key areas can help accelerate this. First, let’s begin by making sure we are on the same page and define what a thought leader is: “individuals who read complex business situations well and can bring out the best in other people.” It’s not just about being an industry expert who also happens to know how to leverage Twitter, LinkedIn, or Google+, it’s about who’s behind those accounts. People are often skeptical of anyone who calls themselves a thought leader and just launched their sites or social media efforts last month. However, if you’ve already acquired the skills, especially if you’ve used them to make positive, lasting impact at well known organization(s) you can skip a few steps. Lately, I’ve had more friends and family and even a local non-profit from my home town ask me if I could share some information around several online topics. I’m an optimizer (or Maximizer according to Gallup), so I love to “kill two birds with one stone” as they say so I figured I might as well see if I could capture the information I was about to share with a couple of my friends, family, and even a local non-profit from my home town. Even if you’re not focused on thought leadership, a lot of the Read more…